Katy Perry, Spotify & BEHR Paint Partner For “Music In Color.”

Katy Perry has partnered with Spotify and BEHR Paint for “Music in Color,” an “an interactive audio representation of colors Katy Perry experiences through music. This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify.”

“When I write a song, I almost always have a simultaneous sense of the accompanying visual – whether that’s a strong music video idea or just a color palette vibe. It was amazing to see my colors come to life with the BEHR MUSIC IN COLOR experience,” said Katy Perry.